Acquisitions and Exports Strengthen I-Beauty’s Global Position
India’s beauty industry, often referred to as “I-Beauty,” is emerging as a significant global skincare trend, driven by Ayurvedic heritage, modern formulation science, rising exports, and increasing acquisition activity, according to a report by UK-based research firm BMI, a unit of Fitch Solutions.
The report identifies I-Beauty as a growing category expected to attract greater international attention between 2026 and 2030. Recent deal activity reflects this momentum, with major consumer goods companies and global beauty players expanding their presence in India’s beauty and personal care sector through acquisitions and strategic investments.
Notable transactions highlighted in the report include acquisitions involving brands such as Bare Anatomy, Forest Essentials, and Minimalist, underscoring growing confidence in India’s beauty ecosystem.
Ayurvedic Ingredients and Affordable Premium Positioning Drive Growth
According to the report, Indian beauty brands are differentiating themselves through ingredient provenance and value positioning. Traditional ingredients such as turmeric, saffron, neem, and Ayurvedic botanicals are increasingly being combined with scientifically validated actives including vitamin C, hyaluronic acid, and peptides.
The report also notes strong export performance. India’s personal care exports reached approximately $1.2 billion in 2025, with cosmetics and skincare accounting for a significant share of the growth.
Many Indian brands continue to operate in the affordable premium segment, offering consumers a balance between efficacy, heritage positioning, and accessible pricing.
Challenges Remain Despite Strong Growth Prospects
While the outlook remains positive, BMI highlighted several challenges that could affect the pace of global expansion. Established beauty categories such as K-Beauty maintain stronger international distribution networks and higher consumer recognition.
The report also pointed to increasing competition from emerging brands and growing consumer preference for familiar products in crowded markets.
Despite these challenges, the combination of export growth, acquisition activity, and innovation around Ayurvedic and science-backed formulations is expected to strengthen India’s position within the global beauty and personal care industry.