Celebrity endorsements to popularize your brand has been in vogue since ages. And can there be a better brand ambassador than a highly successful Bollywood actress for an Indian beauty and body care products brand? That is where Vanesa Body Deodorants has roped in Kareena Kapoor Khan as its brand ambassador. A television commercial featuring the Bollywood star is also on the anvil. Here is a brief report on this development.
Vanesa Body Deodorants, a leading fragrance brand, has roped in one of the most popular Bollywood personalities and the accomplished top actress, Kareena Kapoor Khan as its brand ambassador. Also on the anvil is a TV commercial that will feature the celebrity actress highlighting the commonality of the character she shares with the fragrance brand, Vanesa.
This commonality is based on the beliefs of grace, attractiveness, and confidence shared by both the Vanesa brand and Kareena Kapoor, according to the company. Signing up with one of the most graceful, stylish, and confident celebrities in the country’s film industry as its brand ambassador is in sync with the company’s core values, and is also aimed at achieving an enhanced brand awareness across the country, the company believes.
The style and glamour connect
Expressing her feelings and thought process on her association with Vanesa Body Deodorants, Kareena Kapoor Khan says that the Vanesa brand matches her own personality and that she would recommend it to the modern Indian woman who loves herself and who also loves to express herself in a confident manner. “Women want to feel confident, stylish, and glamorous whenever they go out—be it to an evening soirée or a mid-day brunch with friends. Vanesa is designed to perfectly cater to this need of not just smelling good, but also feeling good from deep within,” she says in a press communique issued by the company.
Elaborating on the choice of Kareena Kapoor Khan as the ambassador for his company’s brand, Saurabh Gupta, Director, Sales and Marketing of Vanesa Care, says that Kareena Kapoor has been the perfect choice to represent Vanesa because in addition to being one of biggest Bollywood actresses and the youth icons in India. She also radiates an aura of elegance, stylishness, and sophistication, and all these, he claims, match the very essence of Vanesa. “She is the ideal choice to be the brand ambassador of our range of premium fragrances for new-age Indian women. We are confident that this resonance between brand Vanesa and Kareena Kapoor Khan will also ring true with our target audiences across the country and will give a big boost to our brand identity within the Indian market,” he states commenting on this association with the top actress and celebrity.
A legacy of marquee endorsements
Kareena Kapoor Khan is one of the highest paid female brand ambassadors in the country. Over the years, she has endorsed a number of brands, a few of them being Vivel Soaps, Emami, Head & Shoulders, Airtel, Boro Plus, Sony, Colgate, Berger Paints, ICI Paints, and Globus. She has also been associated with India’s leading beauty product brand, Lakmé, since the year 2011. The Kareena brand is said to be valued at about ₹ 4 crore per endorsement. She had once said that she was very selective when it comes to her association with brands for endorsements. She has also gone on record stating that, being a pure vegetarian, she does not endorse non-vegetarian food, or even alcohol or cigarettes, and stays away from endorsing any controversial products.
Vanesa is already a foremost player in the men’s deodorant market with its Denver brand that is claimed to have an all-India market share of about seven per cent. Denver is endorsed by Bollywood icon Shah Rukh Khan and one of South India’s most popular actors, Mahesh Babu.
Founded in 2007, Vanesa Body Deodorants is a world-class fragrance brand made exclusively for the evolved sensibilities of the modern, confident, and glamorous Indian woman, according to the company website. The brand currently offers modern-day and fashionable feminine personal grooming products under its three product ranges, namely Shero, Queen, and Babe.
The company aims at being amongst the top five companies in the personal care products category by the year 2020 and also diversify in the over the counter (OTC) pharmaceutical and cosmetics segments. It has set an ambitious target of accomplishing 15 per cent market share in the personal care products category by 2020 while achieving a compounded annual growth rate (CAGR) of 30 per cent for its top line revenue growth.
The parent company, Vanesa Care Pvt Ltd, has launched various products conforming with international standards, mentioned the website. The style, taste and demands specific to the Indian consumer are the pointers taken into consideration in the making of a product. The company’s product brands include Denver (for men), Envy1000 (for men and women) and Vanesa (for women).
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