The Switzerland-based global manufacturer of flavours, fragrances, and active cosmetic ingredients and India’s Synthite Industries have joined hands for research and innovation in natural ingredients
The Vernier, Switzerland-based manufacturer of flavours, fragrances, and active cosmetic ingredients, Givaudan has signed a partnership agreement with Kochi, India head-quartered global natural ingredients producer, Synthite Industries. Under the terms of the deal, the two entities will collaborate for research and development of exceptional qualities of floral and spicy natural ingredients including jasmine, tuberose, ginger, and cardamom.
Givaudan has set a target of expanding its offering to consumer brands through innovative natural ingredients by the year 2020. Its partnership with India’s Synthite will help it move in the right direction to accomplish this predefined objective. Besides helping Givaudan develop a range of exclusive innovative natural ingredients for its fragrance business, the partnership will allow the company enrich its basket of natural ingredients for perfumers to create highly successful fragrances in future, according to a company press communiqué.
Established in 1972, Synthite is the global leader in the extraction of spices and plant-derived ingredients. Its products include a range of natural ingredients for perfumery derived from flowers, spices, herbs, fruits and woods. With its business footprint across the globe, Synthite’s turnover for the financial year 2017-18 was ₹ 1,500 crore ($ 220 million).
Synthite was in the news this year due to a few incidences of labour unrest followed by strikes at its factory. While the latest strike was called off by the labour union involved, Synthite had threatened to exit Kerala due to business losses caused by a strike for several days. Synthite employs more than 1,600 people at its factories and branches across the globe. Meanwhile, Synthite is planning to set up its factories in the USA and Indonesia. The company already has its plants in China, Sri Lanka and Vietnam. Its plants in India are located in Andhra Pradesh, Kerala, Karnataka, and Tamil Nadu.
Some of its natural ingredient products include green spice extracts, herbal extracts, essential oils, lutein and marigold, oleoresins, and tea & coffee extracts. In addition, the company also markets Natxtra, its herbal medicine brand. Sold in the form of capsules, Natxtra is made using natural ingredients such as Curcumin, Ginger, Green Tea, Lutein, and Piperine.
Stating that his company is always on the lookout for innovative solutions, Givaudan’s fragrance division president Maurizio Volpi says that Synthite will provide Givaudan with an expertise in the development of new natural fragrance ingredients. “Synthite, headquartered in India, is at the origin of some of the most iconic perfumery ingredients. We will use their existing capabilities to craft locally unique exclusive new floral and spicy qualities that will define the signatures of consumers’ favourite brands. We strongly believe this partnership with Synthite responds to the increasing consumer demand for natural products.”
With a presence in 100-plus locations and a global employee-base of 11,100, Givaudan is the leader in the creation of flavours and fragrances. In collaboration with its partners in food, beverage, consumer products, and fragrances, the company develops tastes and scents targeted at the global market. Givaudan’s sales revenues stood at CHF 5.1 billion in 2017.
Commenting on this partnership, Synthite Director Aju Jacob says: “We are very excited about this partnership,” says, at. “Givaudan is a global renowned [sic!] company with a long history of innovation. Our combined expertise will result in producing exceptional ingredients by leveraging the latest crafting techniques using our local crops while contributing to Givaudan’s olfactive vision