The personal care partnership will see Azelis distribute the complete Micro Powders range in the country
Azelis, the specialty chemicals and ingredients distributor, has extended its partnership with Micro Powders, the recognized international leader in advanced wax technology.
The contract involves Azelis distributing Micro Powders’ full range of personal care products including fine powders and exfoliants in India.
Aparna Khurana, managing director Azelis India, said “This new range of products strengthens our lateral value chain in personal care, adding key natural and organic ingredients to our offering. Broadening our portfolio allows the technical sales team to combine new ingredients and formulate innovative products, creating endless possibilities for our customers. Just yesterday, our laboratory expert started developing a replacement colourful exfoliating face wash, waving on the “me-time” trend.”
Laurent Nataf, CEO & President of Azelis Asia Pacific, said: “This new mandate recognizes our continuous efforts to effectively deliver our partners’ targets while satisfying our customers’ needs for tailor-made solutions. I’m very pleased with the determination and tenacity of our team in India and that I am confident that this new partnership will be successful, as we’ll deliver an equivalent level of business excellence in personal care that we’ve demonstrated just in case.”
The range offered by Micro Powders is claimed to “perfectly” meet market demand in India for natural and organic products, also as COSMOS solutions.
Diana Smith, Global Sales Director at Micro Powders, added: “This agreement will allow Micro Powders and Azelis to mix strengths, enhancing our services for all customers in India.”
Azelis has significantly grown in Asia Pacific during the last five years, establishing presence in 11 countries and opening more than 20 laboratories. With 19 personal care application labs across the world, Azelis’ focus and dedication clearly dwell being an innovative partner to all or any customers and principals. This vision of creating innovation through formulation has brought Azelis great recognition in the international market.